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Former Spice Woman Victoria Beckham is taking a Sydney-based skincare firm to court docket, opposing its use of the letters “VB” in emblems.
VB Skinlab sought to register two marks which appeared in a trademark journal in August 2018.
The 46-year-old pop star and designer claimed they “could be prone to deceive or trigger confusion” in Australia as a result of her vogue and cosmetics merchandise additionally use the letters VB.
Beckham argued she had been utilizing her mark in Australia since September 2016, together with in an Estee Lauder cosmetics vary.
She additional contended the Sydney firm’s web site featured a picture of “a slim brunette with lengthy hair” just like her personal picture.
Beckham’s authorized workforce stated she promoted her companies by way of her substantial social media presence, with 12.eight million followers on Twitter and 24.9 million on Instagram.
Her companies are valued at greater than 100 million British kilos ($196 million).
In a call first revealed final month, IP Australia in contrast the respective emblems and located there have been “clear variations”.
They had been particularly the “stylisation of the VB component within the Skinlab mark, the presence of the horizontal line, and the addition of the phrase ‘skinlab’.”
The variations had been adequate to conclude they weren’t “considerably similar”, IP Australia stated.
It additionally discovered regardless of her “vital fame”, Beckham had solely acquired “at greatest a really restricted status in Australia for beauty merchandise” within the 18-months previous the trademark battle.
IP Australia stated it had been “notably unpersuaded” by the argument concerning the brunette lady.
“Given the celebrity of the Opponent, it could be apparent to most guests that the mannequin is a totally totally different girls,” the choice stated.
IP Australia discovered Beckham had not established any grounds for her opposition, together with that VB Skinlab had tried to benefit from Beckham’s status.
Beckham has launched an attraction within the Federal Circuit Court docket and the matter will subsequent be heard on Wednesday.
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